The Coors Light Chill Fanxiety Scarf was designed to help Leagues Cup fans keep their cool when the games get heated. It has built-in cold gel packs, acupressure massage balls, fleece pockets and integrated beer holder koozies to keep things Chill in stressful moments. I created both the exterior design of the scarves as well as the design for the special influencer packages sent out to a selection of lucky fans.
In partnership with Philadelphia Cream Cheese for their "Cheesecake is Everything" campaign, U&U crafted two distinct cheesecake baking kits available for purchase on Amazon – one for a camera cake and one for a purse cake. I illustrated the instruction manuals, created the wrapping paper & contributed illustrated elements for the packaging and accompanying card. It was a big project, and the outcome was a huge success – the kits sold out in less than 48 hours!
This was a massive undertaking in partnership with Activision Blizzard + GUT for the launch of their new game Diablo IV at The Game Awards 2022. The event consisted of a glam cam activation outside the award show as well as an award show performance by Halsey.
I designed pieces of wardrobe and props for use during the activation and performance.
